What is a search ranking?
A search engine ranking refers to the spot a URL takes on the results page of a search engine. Links are listed from most relevant to least relevant, with the most relevant results being listed at the top of the first search results page.(Rank your Business on Google)
Why is it important to rank on Google?
Increases Business Authenticity. An increase in SERP (search engine results page) rankings not only boosts your business’s ability to generate traffic and leads, it increases the degree to which your audience sees your business as authentic.
Top 8 tips to Rank your website on Google:
- Publish Relevant Content
- Update Your Content Regularly
- Target the Right Keywords
- Metadata
- Have a link-worthy site
- Use alt tags
- Fix Technical Issues
1. Publish Relevant Content
After clicking on a search engine link, you will know fairly soon whether the page contains the content you are looking for. This can be because of the site in question, the design or layout, the opening paragraph or something else that catches your eye.
Relevant content gives customers a reason to do business with you. Today’s digitally connected consumers want to be spoken to directly and are much more likely to think favorably of a business if it has answered their questions or solved their problems. This is possible through the creation of relevant content.
2. Update Your Content Regularly
Updating your content can result in better search rankings, more links, more traffic, social shares, and new customers discovering you. If you never update your website then your search engine ranking is likely to drop over time. That’s because search engines look at how often a website is updated as a sign that it’s active and fresh.
This means that you need to make regular updates to your site as a quick and easy way of boosting your search engine position. I’m not saying that you need to completely rewrite your website content on a regular basis. I just mean that you should be making minor tweaks fairly regularly and maybe bigger changes on an occasional basis. This tells the search engines that your site is fresh and up to date.
3. Target the Right Keywords
Keywords are important because it drives target and relevant traffic to your website. If you’re targeting people who want to lose weight then you use keywords like weight loss. This helps you find relevant customers for your business .Using the right keywords can help your content rank highly in search results, and make it easier for your target audience to find it. For help choosing the right keywords, consider these three important tips: Brainstorm possible keywords based on your target audience. Use keyword research tools, such as Google Trends.
4. Metadata
Search engines can crawl a website and guess its general purpose based on these elements; metadata enables webmasters to tell search engines what a page’s title is, which says a lot about what search queries it may be relevant for.
5. Have a link-worthy site
Google uses hundreds of other factors to rank websites in search results, but links are the single most important consideration. When a web page has several incoming links, Google sees this as a positive indicator of the page’s relevance and credibility.
6. Use alt tags
Alt text (text that describes an image) improves accessibility for people who can’t see images on web pages, including users who use screen readers or have low-bandwidth connections. Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image.
7. Fix Technical Issues
A dramatic Google ranking drop can be caused by many factors, such as for instance content changes, an algorithm update, technical issues, improvements competitors made, SERP lay-out changes and a Google penalty. We’ve put together a handy checklist to quickly diagnose the issue and recover your rankings!
if you want Rank your website on Google than contact us.